Chain beauty stores have very slim profit margins that are compounded by dozens of stores. All of the costs, whether they're rent, payroll, equipment, are multiplied by the size of your network. Which is why the choice of skin diagnostic equipment is as much a clinical choice as it is a financial choice. With cost-saving skin diagnostic equipment, Bloom Visage lessens the initial investment needed, helps to lower servicing and maintenance expenses and increases revenue due to improved conversions of clients. Our solutions are designed specifically for multi-store operators who they require reliable diagnostics but just aren't ready to pay the premium price tag usually found with medical grade solutions.
Lower Initial Investment Without Compromising Quality
The most apparent method to save costs is competitive pricing. Our skin diagnostic equipment is produced by Bloom Visage in their own Shanghai factory, so that you can enjoy the benefits of the reduction of the middleman. We do this without sacrificing components; the same high-resolution CCD sensors and precision LED arrays are used in our analyzers as are used in systems that are twice the price. By carefully selecting our cost-efficient skin diagnostic devices, chain beauty stores can equip every store with devices that cost half as much as those by other suppliers. This ensures consistent diagnostic quality across your entire network from day one—rather than adding equipment piecemeal as budgets allow.
Reduced Training and Onboarding Time
Time is money and when you have staff at several locations, it is a big part of your operational resources. The innovation of our skin diagnostic devices is that we've made it user-friendly with an intuitive interface to reduce the learning curve. Upon receiving their first client, new aestheticians are able to scan them within minutes, with the aid of on-screen prompts and visual cues. Our software also has a simulated training mode where staff can train without having to have a live client. This means reduced training expenses, reduced errors during client consultation and quicker time-to-productivity for new employees, in the case of chain beauty stores. We also offer centrally developed training materials that can be delivered to all locations at once for consistency and efficiency.
Minimal Maintenance and Long Lifespan
Savings from a lower purchase price can easily be eaten up by ongoing maintenance costs. At Bloom Visage, we take care of that by creating our skin diagnostic equipment with long-lasting parts that are able to endure intense daily use. The LED light sources have a life of 50,000 hours, and are therefore not likely to need replacing during the typical life cycle of the equipment. The exterior casing is made from materials that are durable and resistant to impacts, which are inevitable in a retail store environment. Also, with our self-calibration feature, technicians aren't touring the shop as much. Beauty store chains that use our equipment always see annual maintenance costs that are below the industry average.
Cloud-Based Software Reduces IT Overhead
Many of the traditional pieces of skin diagnostic equipment come with dedicated workstations, IT personnel to maintain data backups and software updates, and local servers. Unlike other platforms, Bloom Visage's is integrated with the cloud. All analysis data will be securely stored in the cloud and accessible from anywhere via web browser. Updates to software are automatically sent, so there is no need to update dozens of devices by hand. This cloud-based solution will substantially cut your IT overhead, allowing your technical team to concentrate on higher-value activities at your chain beauty stores. It also includes the protection of your clients' consultation history from local hardware failure, which is not possible with other software.
Increased Revenue Through Better Client Conversions
Cost savings are not merely about cutting costs, but also about maximizing revenues. The Bloom Visage skin diagnostic equipment provides detailed, visual reports which readily show client skin concerns. If objective evidence of pigmentation, wrinkles or dehydration is visible to the customer, they are much more likely to buy the recommended product or treatment. During consultations, our equipment is used in beauty stores to increase the average conversion rate by 30-40 percent. This increase in revenue directly boosts the profitability of stores, turning the equipment into a profit center and not a cost centre. Usually ROI is achieved within a 3 to 6 month period of deployment.
Centralized Purchasing and Logistics
Procurement of equipment can be logistically complex and administratively expensive for multiple locations. It's made easier by Bloom Visage's centralized purchasing arrangements for chain beauty stores. A single contract covers all your locations, with combined shipping and one-stop order tracking. This makes your internal procurement team's job easier and can even help you secure volume discounts you wouldn't get in the store. We further arrange deliveries to minimize disruption to store operations.
Energy Efficiency and Space Savings
Every square foot and every kilowatt-hour counts in retail operations. Our skin diagnostic devices have a small footprint, saving space on the counter and providing more product display or treatment space. The devices also use much less power than the previous generation of analyzers, which saves you electricity usage throughout your network. These small savings in energy use on an individual store basis add up to large savings on the national scale after years of use.
Conclusion
Beauty stores in the chain must have skin diagnostic equipment that offers clinical accuracy, ease of use and economics. Bloom Visage offers all three and they are all competitively priced, low maintenance, highly efficient in the cloud and packed with tools to boost revenue. You can save money with our equipment, and improve the client experience at all your locations. Call Bloom Visage today and see how our cost-saving skin diagnostic equipment can help you achieve better results, and better results for your bottom line, from the first scan.
Table of Contents
- Lower Initial Investment Without Compromising Quality
- Reduced Training and Onboarding Time
- Minimal Maintenance and Long Lifespan
- Cloud-Based Software Reduces IT Overhead
- Increased Revenue Through Better Client Conversions
- Centralized Purchasing and Logistics
- Energy Efficiency and Space Savings
- Conclusion