Commercial Skin Analyzer Solution for Skincare Brand Experience Stores

Beauty brands will forever be changed by the experience stores. No longer content to be a retail counter, these spaces are an immersive space that customers now expect a personal consultation, scientific proof and memorable moments that will build brand loyalty. Bloom Visage provides just that. Our skin analyzers have been developed to address the requirements of high traffic retail environments and offer high diagnostic accuracy with easy operation, not only capturing the shoppers' attention, but inspiring them to become brand advocates.

Experience Stores will need commercial grade equipment

The “Beauty Counter” typical uses mirrors that of mirror and sales pitches. Being able to talk about data and storytelling is an essential part of a skincare brand experience store. As soon as your customer sits down to take a skin scan, they're judging on how much trust to put in your brand. It is important that this setting has a consistent reading, regardless of the lighting conditions, that it is re-used daily by multiple employees, and that it gives detailed reports that are visually congruent with your company's brand. Our analyzers are designed to be robust, with anti-glare display and are factory calibrated with automatic calibration procedures which compensate for ambient light fluctuations. This will ensure that the first morning scan is as accurate as the last when it's time to close.

Visual Reports That Amplify Brand Messaging

The diagnostic report is a part of the marketing collateral that is distributed following the experience in an experience store. The results that our commercial skin analyzer solution can provide you with are given in a customizable PDF, which you can add your product recommendations, ingredient explanations and even QR codes for video tutorials to. The report determines the issues you have with your skin, whether that is dehydration, uneven texture and photoaging, and suggests the right products from your arsenal to address each problem. If the analyzer notices a redness and sensitivity, for instance, it may suggest your calming serum as well as a gentle cleanser. This makes a customer's analysis into a personalized shopping list and boosts the average transaction value. You can import these connections into Bloom Visage and your staff will be able to focus on your story and not cross selling.

Built-in seamless integration with Store Workflows

Experience stores are likely to have several areas such as consultation spaces, treatment rooms and retail displays. We have developed our commercial skin analyzer solution to be portable and compact. The machine can be one of its sleek stands and installed anywhere or it can be rolled on a rolling stand for pop-up events and in-mall demos. It can be used on commercially available tablet computers or touchscreen PCs, sparing the need to re-wire the analysis station and letting your employees move it around the store. There is also a ‘queue management' function: Customers can register at the entrance using a tablet, thereby eliminating the waiting time during rush hours. This flexibility in running the store is essential for stores that have launch dates and/or seasonal promotions.

Multilingualism and being ready to serve multiple currencies

For skin care companies that are active globally, a commercial skin analyzer solution is required that can be customized to the various markets. Bloom Visage supports up to 12 different languages, including interface text, voice prompts and report narratives. Further, the software presents product price in local currencies and, in the case that you have different formulation in different areas, you can even suggest them. Whether your stores are in Tokyo, Paris or Dubai, you can offer your customers a consistent brand experience and respect their preferences.

Educating and training store personnel

There's no point in having a high-end analyzer and not having your sales staff do anything with it. Bloom Visage offers full training programs geared towards non-technical store personnel. The operation of the devices, how to read the reporting, and common customer questions such as, "Why is my UV damage more than my friends??" will all be covered. We also offer a handy instant reference card that will help your employees have a quick reference of which analysis measure works for which of your products, allowing you to confidently recommend products in seconds. Larger brand networks can also avail train-the-trainer sessions which will ensure that your internal educators can train the new ones without any external assistance.

Ease of use for high traffic areas – durability and hygiene

There are dozens of scans of the store conducted daily in experience stores and cleanliness is a top priority. The removable and disinfectant compatible chin rest and forehead pad are part of our commercial skin analyzer solution and can be disinfected between customers. The device body is dust resistant and waterproof and the touch screen can take 50,000 taps, can be used for a long time continuously. Bloom Visage offers disposable paper chin rests as options for retail sites where this is a desired option. If reputation is science and caring, these practical considerations are important.

Conclusion

Your skin care brand experience store should have a commercial skin analyzer solution that is scientifically credible, easy to operate and have brand alignment. From our own factory, engineering team to our 10 years of experience in the skin analysis field, Bloom Visage has everything you need! We hope that you’ll understand how our analyzers can help you build your retail stores into places to go, not buy. Contact Bloom Visage today to discover in what ways we will support you in selling every scan and turning every customer into a client with a fan base.