How to Expand Salon Customer Base With Advanced Skin Analysis Technology

For anyone working within the industry, finding new clients to their salon is always the toughest part of the market. Even with current day social media campaigns, referrals and discounts not enough can really secure and generate a clientele that a business truly needs. If your business and brand don’t have the something special that will pique the curiosity of those new faces, how is anyone going to have reason to walk through that door for the first time? In steps the new generation in our face the power that behind Bloom Visage, thanks to our SkinScope consultation, a highly in-depth analysis in which not only does evidence prove how good our skin actually is, but will help create new customers from even the biggest opportunists, while making your salon a business in skin solutions rather than superficial beauty treatments.

Attracting the Science-Conscious Consumer

Today's consumers are better informed and more savvy than ever. They will inquire about the ingredients used, get into the specifics of treatment plans, and will want to see proof of efficacy before they accept what the practitioner is offering. They are the scientific client who won’t fall for common sales tricks, but would likely love a research based consultation. If your salon has a high-tech skin analysis machine, you indicate to these potential customers that your method is professional, objective and results-oriented. Bloom Visage noted that their salons with our technology have more clients between the ages of 25 and 45 willing to spend more on preventative and corrective skin care. This is huge growth potential.

Turning Walk-Ins Into Consultations

There are many potential customers who pass through salons every day without ever entering. They might think the services available are general or they don't require skilled skincare. Advanced skin analysis technology alters this by providing an easy-access point. Salon owners can provide a free or low-cost skin scan as a sample service to attract the onlookers. These people then get a sense of their skin's condition and features through magnification and detailed analysis, and become interested and sometimes customers. This is an effective way to grow your customer base as you turn the heads of passers-by into paying customers.

Targeting Niche Audiences With Customized Analysis

Salons can be segmented and send customized messages to client groups with the help of advanced skin analysis equipment. For instance, the technology can detect UV damage making it a great appeal to clients who are worried about sun damage and aging. It may also reveal acne causing bacteria, attracting younger clients with acne. These specialized analysis features will help salons appeal to a niche of consumers that might not have been targeted by conventional beauty treatments. Bloom Visage analyzers allow salons the flexibility of picking a skin concern to focus on, which will help them shift marketing focus if preferred.

Building Word-of-Mouth Through Shareable Results

Modern customers are fond of sharing their experiences on social media. The advanced skin analysis technology creates and delivers a visually stimulating report that will be enjoyed by clients and they will be able to present to their friends and followers. The before-and-after shot or an in-depth UV damage map is much more shareable than a usual selfie of the face. The pictures posted by clients are real reviews, which will lure new clients to your salon. This is organic word of mouth marketing that is affordable and very believable as people are more likely to listen to people they know than to commercial radio advertisements.

Creating Packages That Attract New Demographics

When you're looking for a new client, they typically do not come on board without knowing the value of what you offer. Advanced skin analysis technology enables you to offer entry-level packages that consist of a scan and a basic treatment to gently introduce your salon services. Clients who have tried your quality analysis and service are far more likely to upgrade to premium packages, Bloom Visage salons have made it easier to attract younger clients and slowly have found the way to make their customer base consist of individuals who perhaps wouldn't have thought about professional skincare otherwise.

Leveraging Data for Targeted Outreach

Another little-known advantage of the high-tech skin analysis technology is the information it produces. As your salon gets older, you build up a wealth of information regarding your clients' skin conditions, preferences and treatment histories. The information can be used in order to target your clients into groups and deliver focused promotional emails. For instance, if a client has a high UV damage score, they may be asked to participate in a sun protection workshop. Aging individuals may be offered special rates for anti-aging treatments. When you're able to get your message out to the right people and with the right offers, you have more chances of getting new clients.

Retaining Clients Through Progress Tracking

Growing the number of customers is just half the job. Keeping existing customers is equally vital. The advanced skin analysis technology allows for monitoring the client's progress over time, which helps to create a powerful reason to return. When clients witness improvement results from their treatments, they feel a stake in their skin care and are less likely to change their salon. This retention effect helps you to grow as happy customers will come back and be brand promoters.

Conclusion

When it comes to growing your salon clientele, you have to take a proactive instead of reactive marketing route. The sophisticated technology of skin analysis provided by Bloom Visage can provide a compelling solution to lure in new customers, stand out from the competition, and turn browsers into buyers. The technology is suited to a wide spectrum of potential customers – from science-loving consumers to those who share on social media. Call Bloom Visage today and discover how our cutting edge skin analysis products can help your salon be more successful in this competitive world.